Hospitality Industry: Innovations Through The Years

Who would have thought that the technological innovations transcend several industries? Although there is a notion that technological innovations significantly benefit the fields of medicine and logistics alone, then you are mistaken. In fact, even the hospitality industry greatly gained from these innovations. A perfect example is the self-serving beer tap technology. Using the RFID wristband, you will just wave your wrist and pull the tap handle to pour the beer in your glass. Such beer tap technology tracks the types and glasses of beers that you have consumed, as well as the beer’s alcohol by volume and bitterness level. However, before the era of self-serving beer tap technology emerged, it went through a couple of developments first.

Delivery or Drive Through?

Back then, food can only be delivered through telephone ordering. Of course, mobile phones were still inexistent that time so consumers have no choice but to make a phone call and place their order. Depending on the restaurant, some remain open even during the wee hours, while some stick to the usual 8pm or 9pm. After quite some time, the concept of drive-through surfaced. This required talking to an intercom unit located outside the restaurant without the need for consumers like you to alight your car. As the person at the end of the intercom line notes your order, it is also being prepared to be picked up in the next window that you will come across. Today, both methods of food acquisition have innovated. With the presence of gadgets, delivery requests can already be made online through computers or mobile phones. The drive through also developed to become self-service kiosk with a digital touchscreen monitor where you can select your order; however, using the same concept, you should still pick your order in the next window.

Cash or Credit?

Even today, restaurants, especially the start-up ones, require cash payments. While this may be beneficial as it ensures timely and guaranteed payments, it can limit your potential consumers. Back then, such a method is deemed acceptable as banks have not introduced the concept to credit cards yet. However, nowadays, people bring their cards more often than cash for theft prevention purposes. With this, it is better for organizations to set up their own payment terminals linked to their point of sale systems to cater to these kinds of consumers. And at the same time, to improve operational efficiency. This provides your business with a room for flexibility. Keep in mind that not all consumers prefer to pay in cash, especially if it is a large bill.


Similar to the concept of the self-serve beer tap technology, employing robots instead of humans to do the job promotes efficiency and accuracy. Although all innovations require capital investment, note that these are long-term investments that you are considering. In fact, Domino’s Pizza put this into realization through a self-driving car that is tasked to deliver a pizza. Once it reaches the intended destination, the consumers will just open the trunk and get his pizza. Done!

With innovation just around the corner, it could be expected that more of these are bound to happen in the coming years. As these innovations knock our doors, it is important to manage and embrace change rather than resisting it.

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